What began as one of the biggest celebrity signings in Netflix history has now quietly ended. The $100 million partnership between the streaming giant and the Duke and Duchess of Sussex, Prince Harry and Meghan Markle, has come to a close after a series of flops and relentless internet trolling.
Back when the couple stepped away from royal duties, the world was already watching. Their explosive Oprah interview, their dramatic exit, and the intrigue around the British monarchy had captured global attention. Netflix jumped in at the perfect time, locking the couple into a multi-year production deal meant to reshape their public narrative and boost the platform’s content slate.
Their debut series, Harry & Meghan, delivered everything tabloids thrive on conflict, confession, and controversy. It drew millions of viewers, created a media frenzy, and became one of Netflix’s most-watched documentaries at the time. It was raw, emotional, and gripping. But that high didn’t last long.
As Netflix looked to sustain momentum with more content, the follow-ups struggled. Heart of Invictus, Live to Lead, Polo, and With Love, Meghan failed to make a dent. Viewership dropped, reviews were lukewarm, and audience engagement faded fast. Rather than empathy or applause, Meghan and Harry faced a wave of criticism. Viewers felt the shows lacked authenticity and impact, and many accused the duo of exploiting personal drama for attention.
The trolling grew louder with each release. Memes, mockery, and trending hashtags started overshadowing the content itself. Netflix, known for playing the numbers game, took note. The data didn’t justify the scale of investment anymore. According to insiders, the decision to end the deal wasn’t hostile, just a logical conclusion to a partnership that started strong but fizzled out.
There will be no renewal. No big announcement. Just silence.
In today’s streaming world, even royal names aren’t enough to keep audiences hooked if the content doesn’t deliver. And for Netflix, this is a reminder that attention may be easy to grab once, but consistency is the real currency.
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