Bad Bunny Confirmed As Halftime Headliner
Roc Nation, the NFL, and Apple Music have officially announced that Bad Bunny will headline the 2026 Super Bowl LX halftime show. The game, scheduled for February 8, 2026, will be held in Santa Clara, Northern California, featuring the Dallas Cowboys and Green Bay Packers. The announcement instantly set the internet abuzz as Bad Bunny becomes the first Puerto Rican artist to lead one of the most-watched entertainment spectacles worldwide.
The superstar himself confirmed the news on Instagram, posting a video of him sitting on a beachside goalpost with his hit song Callaita playing in the background. His caption read, “Super Bowl LX. Bay Area. February 2026,” sending his fans into celebration mode.
What Fans Can Expect From The Show
The halftime show will be directed by Hamish Hamilton, with Roc Nation and Emmy-winning producer Jesse Collins serving as co-executive producers. Apple Music teased the announcement with a post stating, “@sanbenito is bringing Puerto Rico to the world’s biggest stage.”
In his statement, Bad Bunny described the honor as deeply personal. “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history,” he said.
A Historic Moment For Latin Music
Bad Bunny has been at the forefront of global Latin music, with record-breaking albums like Un Verano Sin Ti, El Último Tour del Mundo, and Nadie Sabe Lo Que Va a Pasar Mañana. He has won three Grammys and twelve Latin Grammys, becoming one of the most streamed artists in the world. His music blends reggaeton, trap, and pop while unapologetically representing Puerto Rican identity and culture.
Jay-Z, founder of Roc Nation, praised the milestone, stating, “What Bad Bunny has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Beyond Music
The singer has also made his mark in Hollywood with roles in Bullet Train, Caught Stealing, and Happy Gilmore 2. In fashion, he has collaborated with some of the world’s biggest brands, solidifying his image as a cultural icon.
Apple Music’s Vice President Oliver Schusser summed up the excitement: “His music has not only broken records but elevated Latin music to the center of pop culture. We are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance.”
Fans Ready For A Super Bowl To Remember
With his electrifying stage presence and a global fanbase that cuts across language barriers, Bad Bunny’s halftime show is already being called one of the most anticipated in Super Bowl history. Fans are expecting an unforgettable performance that fuses Latin rhythms, showmanship, and culture on the world’s biggest stage.
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