The Delhi High Court’s verdict is significant because it addresses misuse of celebrity identity through AI, deepfakes, and face morphing. This is one of the first Indian rulings to explicitly recognize that such manipulations harm both reputation and commercial rights.

The Court’s Decision

Justice Tejas Karia emphasized that:

  • Misuse of Aishwarya Rai Bachchan’s name, likeness, or initials without consent violates her fundamental right to privacy.

  • Circulating AI-generated pornographic content is not just defamatory but also a direct attack on dignity.

  • The court ordered websites and individuals to immediately stop misusing her identity.

How the Misuse Happened

  • Fake intimate photos and deepfake videos of Aishwarya surfaced online.

  • These were not only circulated on shady platforms but also exploited commercially, printed on merchandise like T-shirts and mugs.

  • The actress’s legal team, led by Senior Advocate Sandeep Sethi, argued this was a violation of both her personal and commercial rights.

Wider Impact of the Ruling

This case sets a powerful precedent for Indian celebrities and public figures facing digital identity theft. It signals that Indian law is now recognizing:

  • AI misuse as a legal violation

  • Commercial exploitation of celebrity identity as unlawful

  • Reputation and dignity as equally important as monetary rights

What This Means for Aishwarya Rai Bachchan

For Aishwarya, this victory is not just legal protection but also a shield of dignity at a time when deepfake technology is becoming increasingly dangerous. It ensures her name and image remain under her control, protecting her personal and professional reputation.

 

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