In a groundbreaking move that blurs the line between cinema and advertising, filmmaker Atlee, best known for Jawan and Theri, has directed a Rs 150 crore mega commercial for Ching’s Desi Chinese. The ad stars Ranveer Singh, Sreeleela, and Bobby Deol, bringing together an explosive combination of Bollywood and South Indian star power.
The Biggest Ad Campaign in India Yet
The new campaign for Ching’s Desi Chinese is being hailed as one of the grandest advertising productions ever attempted in India. Mounted on a scale typically reserved for big-budget feature films, the ad boasts elaborate sets, massive VFX work, and multiple shooting locations.
Industry insiders reveal that the budget alone an estimated Rs 150 crores places it among the most expensive ad campaigns in Indian history. Atlee’s signature cinematic storytelling is expected to merge seamlessly with Ching’s quirky, high-energy branding, creating a spectacle that redefines how Indian brands approach visual marketing.
Ranveer Singh Returns, Joined by Bobby Deol and Sreeleela
Ranveer Singh, who has been the face of Ching’s for several years, returns in this all-new cinematic commercial. This time, he is joined by two major stars — Bobby Deol, who continues his remarkable comeback streak after his recent OTT success, and Sreeleela, one of the fastest-rising actresses in South Indian cinema.
The trio’s combination ensures a mix of power, glamour, and excitement. Sources suggest that each star will play a distinct role that ties into the brand’s playful yet action-packed narrative style, something Atlee is known to elevate through his dynamic direction.
Atlee’s First Ad After Jawan’s Success
This marks Atlee’s first foray into the advertising world after delivering one of India’s biggest blockbusters, Jawan, starring Shah Rukh Khan. His transition from large-scale filmmaking to advertising reflects how Indian brands are increasingly adopting cinematic storytelling to connect with consumers.
An industry insider noted, “With Atlee behind the camera and Ranveer Singh leading the charge, Ching’s Desi Chinese has created a campaign that rivals feature films in ambition and production quality. This could set a new benchmark for the future of Indian advertising.”
A Cinematic Feast for the Brand World
The campaign is expected to roll out across digital and television platforms soon, accompanied by behind-the-scenes footage and brand films that highlight the making of this record-breaking ad. Combining Atlee’s visual grandeur, Ranveer’s infectious energy, Bobby’s commanding screen presence, and Sreeleela’s charm, this campaign could easily become a cultural talking point during the festive season.
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