ZEE5 has built its identity as a leading streaming platform for Indian audiences, but its app is now in the spotlight for all the wrong reasons. A recurring glitch in the Movies section is frustrating viewers and making the experience feel broken.
The problem shows up when users scroll through the movie catalogue. Just as they start browsing, the app refreshes on its own and shoots them right back to the top of the page. What should be a smooth experience turns into a cycle of wasted effort and irritation.
For audiences, this is more than just a minor hiccup. Picture yourself scrolling through dozens of films in search of something to watch, only to be forced back to the beginning every few seconds. Instead of inviting users to explore its rich collection, ZEE5 ends up pushing them away with poor app performance.
This is not the first time that ZEE5’s app has faced criticism. Technical glitches and clunky design have been reported before, but the fact that such issues continue to resurface signals a lack of focus on user experience. For a platform competing with Netflix, Prime Video, and JioHotstar, this comes across as a glaring weakness.
The global competition has shown that streaming is not just about producing or acquiring content. It is equally about access and discovery. No matter how strong the catalogue is, if the platform makes it hard for users to find and enjoy movies, the value instantly drops.
For ZEE5, fixing this bug is not just a maintenance issue. It is a question of credibility and trust. In a crowded market where audiences are spoiled for choice, even small frustrations can drive them to competitors.
If ZEE5 wants to stay relevant and grow, it needs to put user experience at the heart of its strategy. A seamless app is no longer optional, it is essential.
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