Rise and Fall Beats Bigg Boss on OTT
In a surprising turn of events, Ashneer Grover’s Rise and Fall has taken the digital space by storm, surpassing even Salman Khan’s Bigg Boss 19 in online viewership. The debut season of Rise and Fall has already attracted 3.8 million viewers in its opening week, far ahead of Bigg Boss OTT 2’s 2.4 million. Despite Bigg Boss dominating prime-time television for years, its digital viewership has slipped, allowing Grover’s new format to claim the number one spot on streaming platforms.
What Makes Rise and Fall Different
Rise and Fall thrives on a dynamic “Rulers vs Workers” format that keeps audiences hooked with high-voltage drama and strategy. With strong contestants like Pawan Singh, Arjun Bijlani, and Kubbra Sait, the show has created a perfect blend of conflict, alliances, and power struggles. Its energy and fresh concept resonate strongly with younger urban viewers who dominate the OTT audience, making it more engaging than traditional reality formats.
Bigg Boss Still Strong on Television
While Rise and Fall is ruling the OTT charts, Bigg Boss continues to maintain its grip on television with high TRPs and a loyal fanbase. Salman Khan’s charisma still guarantees prime-time dominance on TV screens, but in the digital space, attention spans are shorter, and the hunger for innovation is stronger. Here, Rise and Fall has clearly taken the lead.
A Shift in Audience Preferences
The success of Rise and Fall marks a major shift in how audiences consume reality entertainment. OTT platforms are emerging as the new battleground for such shows, where bold experiments and fast-paced formats are rewarded. Even with its legacy and star power, Bigg Boss is no longer the undisputed leader online, signaling a generational change in viewing habits.
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