Bade Achhe Lagte Hain has always been one of Sony’s most iconic TV franchises, known for its mix of family drama, romance, and emotional storytelling. But Season 4, which premiered in June 2025 with Harshad Chopda and Shivangi Joshi in the lead roles, is already facing an abrupt end. Reports suggest that low TRP ratings combined with a higher production budget have pushed Sony to pull the plug on the show.
Loyal Fans Rally Online
What makes this situation unusual is the passionate response from fans. Despite the low television numbers, Bade Achhe Lagte Hain 4 has built a loyal online following. Viewers are now flooding social media with requests to shift the series entirely to SonyLIV. Many believe that the digital-first audience, which is growing rapidly in India, could help the show thrive on OTT even if it falters on traditional television. Some fans have gone further, asking the makers to reformat the show as a full-fledged web series to reach a broader base.
A Rare Chance for SonyLIV
With streaming audiences steadily rising and television viewership shrinking, this fan-driven movement presents a unique opportunity for SonyLIV. By taking Bade Achhe Lagte Hain 4 online, Sony could demonstrate that it values its audience’s voice while also giving fresh life to a struggling but beloved franchise. It would also allow SonyLIV to differentiate itself from competitors by proving that it is willing to adapt content strategies based on viewer demand.
The Uncertain Road Ahead
As of now, the final episode of Bade Achhe Lagte Hain 4 is scheduled to air on September 18, 2025. Whether Sony decides to take the bold step of extending the show online remains to be seen. What is clear, however, is that audiences are no longer silent consumers. They are vocal, organized, and ready to push platforms to act.
For SonyLIV, listening to fans could turn a cancellation crisis into a powerful success story. And for viewers, it may be the only way to keep the magic of Bade Achhe Lagte Hain alive in a new era.
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