It is hard to build excitement when nobody knows your show exists. Prime Video’s upcoming adult comedy Rangeen is set to release soon, but the buzz is practically nonexistent. Promotions began barely five days before launch, leaving even the most loyal Prime subscribers surprised to hear the show was arriving. In a time when OTT releases are aggressively marketed weeks in advance, this last-minute rollout has set the tone for what feels like an already-forgotten show.
The trailer for Rangeen didn’t help matters. It opens with an unusual premise a grieving husband learns about his late wife’s affair with a male sex worker and then decides to enter the same profession himself. While such a setup might sound bold or even darkly comedic, the trailer struggles to deliver any edge, intrigue, or laughter. It plays safe, looks underwhelming, and fails to build curiosity.
What’s more damaging is that viewers online have already started comparing Rangeen to Netflix’s Tribhuvan Mishra: CA Topper. Both shows touch on unconventional male-led sex work, but Tribhuvan Mishra had the benefit of sharper writing, riskier storytelling, and well-timed controversy. Rangeen, on the other hand, is being called a diluted version with no unique identity of its own.
Prime Video’s lack of effort in marketing makes it worse. There are no influencer tie-ins, no creative social media campaigns, and no cast appearances to push awareness. It is almost as if the platform has quietly uploaded the show with no intention of giving it a real chance. This is in stark contrast to the OTT playbook we now know where hype, build-up, and virality are just as important as the content itself.
And that is the tragedy of Rangeen. It is not just that the show seems average; it is that it has been positioned so poorly that even its mediocrity cannot be tested by a real audience. With zero recall value, no curiosity hook, and unclear messaging, Rangeen looks set to be one of those titles that audiences scroll past and forget within seconds.
Streaming platforms are overcrowded, and viewers are overwhelmed with choices. If a show arrives late, without confidence or conversation, it risks being invisible. Unfortunately for Rangeen, that is already happening.
For honest updates on what’s worth watching and what to skip, follow Binge Moves on Instagram and Facebook.
