There was a time when Amazon Prime felt like a simple, smart deal. One subscription got you faster deliveries, solid shows, and an all-access streaming library. But in 2025, that promise is beginning to feel like a myth. The biggest reason for the growing frustration among loyal users is the quiet takeover of one word that was never supposed to belong inside a paid subscription rent.
Today, a large chunk of Prime Video’s catalogue is locked behind extra charges. Even after shelling out for an annual Prime membership, viewers find themselves being asked to pay again. Want to watch a just-released Hindi film? That’s ₹199. A Hollywood movie from two years ago? Still ₹129. And all of it is placed right next to the content you can actually watch, with no clear distinction. You scroll, you click, you get interested and then you’re asked to pay. Every time.
This blend of included and rental content feels more like a trap than a feature. It’s not just annoying. It’s confusing, disappointing, and to many users, dishonest. It gives the illusion of access, only to pull the rug at the last minute.
But the rent wall is only half the story. Prime has now started serving ads during shows and movies that are supposed to be included in the subscription. Unless you opt for an additional ₹699 top-up per year, your “included” experience comes peppered with interruptions.
What once felt like a value-packed service is now turning into a puzzle of payments and limitations. The delivery service has slowed. The app interface remains cluttered. Streaming quality still lags behind competitors. And now, the very idea of paying to watch content on a platform you already pay for is pushing users to reconsider their loyalty.
For a platform that became famous for simplicity and savings, Prime Video is beginning to feel like the exact opposite. The more users are asked to pay, the more the experience seems to shrink. And the more it shrinks, the easier it becomes to walk away.
For more insights on what’s really happening in the world of streaming, follow Binge Moves on Instagram and Facebook.
