'Shaitaan,' starring R. Madhavan and Ajay Devgn, has become the most-watched theatrical release on OTT platforms for the week of May 3-9. The film’s popularity soared, pushing down 'Article 370,' starring Yami Gautam, to the second spot. 'Shaitaan,' known for its thrilling narrative and strong performances, is directed by Vikas Bahl and is a Hindi adaptation of the Gujarati film 'Vash.'
'Article 370' Slips to Second Place
'Article 370,' which deals with the abrogation of the same from the Indian Constitution, held the top spot until 'Shaitaan's' release on OTT. Despite its strong initial showing, 'Article 370' has been nudged to second place, showing the competitive nature of film releases on digital platforms.
Persistent Presence of 'Crakk'
'Crakk,' featuring Vidyut Jammwal and Arjun Rampal, continues to maintain its presence on the list of top OTT theatrical releases, despite not performing well in theatres. The action film has found a steady audience on Disney+Hotstar, highlighting the different viewer preferences on OTT platforms compared to theatrical releases.
New Release: '8 A.M. Metro'
The latest film to hit the OTT scene is '8 A.M. Metro,' starring Gulshan Devaiah and Saiyami Kher. Released on Zee5 and OTTPlay Premium on May 10, it's too early to tell if it will make it to the top-viewed list next week. Directed by Raj Rachakonda, this film offers viewers a fresh option among the current offerings.
What's Next?
The dynamic nature of OTT platform viewership keeps audiences eagerly waiting to see which films will rise to prominence and which will fade. As 'Shaitaan' continues to draw viewers, the industry watches to see how long it can maintain its lead and how new releases like '8 A.M. Metro' will perform in the coming weeks.
