SonyLIV, one of India’s most popular OTT platforms, is under fire from its own subscribers after a shocking discovery. India’s Best Dancer, a flagship reality show that enjoys massive popularity on television, is missing from the app. For paying subscribers, the absence feels like a betrayal, especially when they expect premium access to the most watched shows.

The outrage began with one user’s complaint online, which quickly gained traction across social media. More viewers chimed in with similar frustrations, pointing out that when customers pay for a subscription, they expect full access to flagship programs without unpleasant surprises. The issue has put a spotlight on SonyLIV’s content strategy and its commitment to its paying audience.

For many, this is not just about one missing show. It is about clarity and honesty. Subscribers who invest in long term plans want to know exactly what they are paying for. If top shows are excluded without clear communication, it leaves viewers feeling cheated. The anger is amplified by the fact that India’s Best Dancer is considered a marquee property for the channel and its absence makes little sense to loyal fans.

This problem comes at a time when competition in the OTT space is fiercer than ever. Netflix, Amazon Prime Video, JioCinema, and Disney Hotstar are all battling to win and retain subscribers. When rivals deliver consistency and transparency, SonyLIV cannot afford to stumble. Even one missing show can send frustrated viewers straight into the arms of competitors.

The stakes are high because trust is fragile in the streaming world. SonyLIV must act quickly to clarify why the show is missing and whether it will be added soon. Otherwise, the issue could snowball into long term damage for the platform’s reputation. Viewers do not want excuses, they want solutions, and they want their loyalty to be valued.

For now, SonyLIV has a chance to win back its audience by being transparent and proactive. Whether the platform seizes that chance will decide if it retains its loyal fanbase or loses them to rivals.

 

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