SonyLIV has been one of India’s fastest-growing OTT platforms, attracting audiences with exclusive originals and a wide library of TV dramas. But the platform is now facing heavy backlash from its most loyal viewers after a recent controversy involving Bade Achhe Lagte Hain 2.
Fans Upset Over Sudden Changes
The new season of Bade Achhe Lagte Hain 2 has been reshaped in ways that cut short the original narrative. Fans who invested emotionally in the show argue that the abrupt change feels like the story has been denied a proper conclusion. Social media has been flooded with complaints, with viewers demanding either an extended run or clear communication from the makers.
Anger Over Yearly Subscriptions
What has amplified the frustration is the fact that many users subscribed to SonyLIV for an entire year primarily to watch this one show. Now, with the series wrapping up much earlier than expected, fans feel cheated. One user wrote that paying for twelve months makes no sense when the show you signed up for ends in a few weeks. Another subscriber declared they would cancel their membership the moment Bade Achhe Lagte Hain 2 goes off air.
A Larger Problem for OTT Platforms
This backlash goes beyond one show. It raises questions about the sustainability of long-term subscription models when popular content is handled without stability or transparency. For OTT platforms, trust is as important as content, and mishandling beloved shows risks alienating the very audience that sustains them.
SonyLIV now faces the challenge of winning back its disappointed subscribers. Unless the platform addresses this gap with clarity and respect for viewer loyalty, fans might turn to rival platforms that provide more consistency and transparency.
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