India is buzzing with excitement after the preview of Aryan Khan’s The Bads of Bollywood. With a gripping story, a star studded cast, and cameo appearances from some of the biggest names in the industry, the show looks set to make waves when it premieres on September 18, 2025. Yet Netflix’s silence on its global platforms raises eyebrows. The lack of international promotion is striking, especially when compared to how aggressively the platform pushes its American and European titles.
The conversation around nepotism in Bollywood has often overshadowed genuine talent. However, Aryan Khan’s debut feels different. The preview offers more than glamour and familiar faces. It promises a raw look at the film industry, exposing ambition, secrets, and the grit behind the glamour. With cameos from Salman Khan, Karan Johar, and Ranveer Singh, and a lead cast that includes Lakshya, Bobby Deol, Mona Singh, and Raghav Juyal, the series already has the ingredients of a must watch.
Shah Rukh Khan’s active involvement in promoting his son’s project has generated massive attention on Indian social media. But Netflix itself has not extended this energy to its international audience. Its official accounts on Instagram, YouTube, and X remain strangely quiet. For a platform that transformed South Korean dramas like Squid Game and Spanish thrillers like Money Heist into global cultural events, the lack of push for a Bollywood title feels like a missed opportunity.
Bollywood is not just India’s film industry, it is a global brand. Millions around the world connect with its music, dance, and storytelling. Aryan Khan’s debut is the perfect project to leverage this global appeal.By failing to market it with the same vigor as Western titles, Netflix risks alienating non Western audiences who crave diverse stories and underestimating Bollywood’s power to create a worldwide phenomenon.
This raises a larger question. Does Netflix truly position itself as a global entertainment platform or is it still prioritizing content from the West? If The Bads of Bollywood does not achieve international recognition, it will not be because of the content. It will be because Netflix never gave it the platform it deserved.
Aryan Khan’s debut represents a new era of storytelling from India. With the right push, it could stand shoulder to shoulder with global hits. Whether Netflix recognizes that potential remains to be seen.
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